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Does Guitar Center Value Marketers Over Musicians?  The Potential Pitfalls of Partnering With a Social Media Maven

Does Guitar Center Value Marketers Over Musicians? The Potential Pitfalls of Partnering With a Social Media Maven

The Difference between guys like SLASH & Leo Fender compared to Social Media Giant Rob Chapman – and what that means for retail … Good or Bad?

Reversing Gear?  What Does A Potential Economic Recession Mean For Gear?

Reversing Gear? What Does A Potential Economic Recession Mean For Gear?

What would a recession mean to us gear nerds?

Happy New Year! You’re fired! : Guitar Center Just Laid Off 180 Employees

Happy New Year! You’re fired! : Guitar Center Just Laid Off 180 Employees

Guitar Center rang in the New Year by laying off 180 employees on Jan 28th. This follows what has been a shit-sandwich of a year for the music instrument retailer.

Guitar Center Liquidates $13 Million From Musician's Friend

Guitar Center Liquidates $13 Million From Musician’s Friend

Anybody who’s ever been in a sinking ship will tell ya, “If it ain’t nailed down, you throw it overboard.” That’s why when The Music Trades reported that “GC Blows Out $9.0 Million in Inventory,” I got a sinking feeling myself. Intrigued, I obtained a list of the inventory that was being liquidated to get […]

Breaking Up is Hard To Do: Behringer and Guitar Center Part Ways

Breaking Up is Hard To Do: Behringer and Guitar Center Part Ways

In what is slowly becoming a mass exodus for manufacturers, Guitar Center has lost yet another one. Guitar Center severed ties with Behringer right after Behringer said that they were putting GC on “business hold”

Fender Bender: What Is The Future of Fender Guitars?

Fender Bender: What Is The Future of Fender Guitars?

Ever since Fender pulled out of its IPO two years ago, they’ve been going through a ton of changes. Some of those changes have left us scratching our heads.

Guitar Center Dismisses Bugera.  Really?

Guitar Center Dismisses Bugera. Really?

So – apparently some dirty laundry got aired for us

Guitar Center and Bugera / Behringer : Fight Club

Guitar Center and Bugera / Behringer : Fight Club

Guitar Center dismisses Behringer because of Guitar Center’s own Financial Situation. Check it ….

The Top 5 Places to Buy Gear

The Top 5 Places to Buy Gear

Memorial Day approaches. TheToneKing.com wanted to take a look at some of the biggest retailers so you know where to get your gear

Everything is Awesome: Guitar Center Gets New Owners

Everything is Awesome: Guitar Center Gets New Owners

Remember how we said that Ares was poised to buy Guitar Center from Bain Capital a couple of weeks ago? Yeah. So, that happened.