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Fender and Gibson Will Never Die

Fender and Gibson Will Never Die

If I’m dead, you’ve been dead for weeks.

NAMM 2019: Fender Alternate Reality Sixty-Six

NAMM 2019: Fender Alternate Reality Sixty-Six

In previous years, Fender has been very creative with the Alternate Reality Series. This year is no exception with new models announced for Winter NAMM 2019. The one that caught my attention is the Sixty-Six. The Sixty-Six is the textbook case of the classic Fender sound that meets unique visual style with its down-sized Ash […]

Michael Kelly Stratocaster Style Guitars!

Michael Kelly Stratocaster Style Guitars!

You thought the Michael Kelly Telecasters were cool? Check out their new line-up of Strat styles guitars! Enjoy!

Five Strats That Don't Say "Fender"

Five Strats That Don’t Say “Fender”

So you want a Strat, but don’t want the same ol’, same ol’ … here are 5 Strat alternatives for you to check out! Enjoy!

 An Open Letter To Fender: Effortless Revenge

An Open Letter To Fender: Effortless Revenge

Fender: If you’re curious as to whether Gibson can take a joke as well as they can dish it out, we kindly offer the following suggestions for the second volley in what could turn into the most epic prank war in the history of the music trades.

U2 Can Play Guitar

U2 Can Play Guitar

Have you heard the one about the two members of U2 who were asked to be on Fender’s Board of Directors?

Fender Bender: What Is The Future of Fender Guitars?

Fender Bender: What Is The Future of Fender Guitars?

Ever since Fender pulled out of its IPO two years ago, they’ve been going through a ton of changes. Some of those changes have left us scratching our heads.

Spam. Spam. Spam. Spam.

Spam. Spam. Spam. Spam.

So Fender has a way of manipulating common keywords that people use when searching for used gear as a means to branding and naming their products.   Being an eBayer since 97, there are certain things I search for like “San Dimas” or “Road Worn,” to help get me to exactly what I want.  Now, when […]

Contemporary Classic: Carvin Unveils the PB4 & PB5

Contemporary Classic: Carvin Unveils the PB4 & PB5

Carvin knows that almost nothing beats a classic. That is, unless, you drop a 5.8 L Supercharged V8 into it! Then it makes that classic look like a lost schoolgirl. That’s the thinking behind the Carvin PB4 and the PB5.

Where's the Brand?

Where’s the Brand?

When you look at players in the 80’s, few guitar brands dominated the landscape. You had Charvel, Jackson, Kramer, and ESP. That was really about it. Even the once monolithic Fender and Gibson were taking a backseat to these brands. The axes that guitarists were slinging were just as important as the guitarists themselves. Guitar […]