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The New Game: Manufacturers Brace Themselves For a Possible Guitar Center Implosion

The New Game: Manufacturers Brace Themselves For a Possible Guitar Center Implosion

It always starts at NAMM Depending on who’s doing the talking, NAMM 2013 was either the greatest it’s been since before the recession, or it was packed full of cautiously optimistic manufacturers that had nowhere else to look but up. TheToneKing.com’s own experience at NAMM was just as ambivalent. Amongst the deal making and the […]

Enter NAMM: Behind the Scenes of TTK's NAMM Coverage: Day 2

Enter NAMM: Behind the Scenes of TTK’s NAMM Coverage: Day 2

    After a breakfast of Cheerios and vodka, I made my way to Anaheim Convention Center early to get the lay of the land. After roaming around a bit, I made note of private rooms from manufacturers like PRS, Gibson, Fender, Godin, and Taylor. Fender had already started with an exclusive early tour for […]

NAMM Gallery : TTKs iPhone Pics

NAMM Gallery : TTKs iPhone Pics

Enter NAMM: Behind the Scenes of TTK’s NAMM Coverage: DAY 1

Enter NAMM: Behind the Scenes of TTK’s NAMM Coverage: DAY 1

  Day 1: Didn’t sleep much the night before. Besides for a crying newborn, there were acid waves of anticipation oozing saturating my brain about my trip to NAMM. Never been and never thought I’d go. That is, until The Tone King called me up and said, “Wanna?” All of us at TTK have our […]

Gearing up for NAMM

Gearing up for NAMM

Ah, the quiet before the storm. Plane Tickets in hand, this is gearing up to be TTK’s biggest year at NAMM. In addition to bringing TheToneKing.com’s exclusive coverage to new heights, NAMM will be the breaking ground for The Future of Gear. The Tone King’s documentary that looks at the direction the of the industry […]

Update: The Future of Gear

Update: The Future of Gear

First off, we’ve been overwhelmed with the support that fans of TheToneKing.com have been offering. And, we love you guys for it! It just goes to show how much you guys care about gear, and we promise not to let you guys down. Thank you so much for your help. Everyone at TheToneKing.com has been […]

Winter NAMM Photo Gallery Sun 22nd 2012

Winter NAMM Photo Gallery Sun 22nd 2012

Winter NAMM Photo Gallery Sat 21st 2012

Winter NAMM Photo Gallery Sat 21st 2012

Special thanks to AudioFanzine for the ESP Booth Shots (Gus, Buzz, Alexi). Visit Audiofanzine’s dedicated ESP Guitars page by clicking here!

Winter NAMM Photo Gallery Fri 20th 2012

Winter NAMM Photo Gallery Fri 20th 2012

Winter NAMM Photo Gallery Th 19th 2012

Winter NAMM Photo Gallery Th 19th 2012